Client Overview

Elevate Fitness, a boutique fitness studio, approached me to revamp their brand identity. They wanted a modern, energetic, and cohesive brand that would resonate with their target audience and distinguish them from competitors.

‍

Objectives

• Rebrand to attract a younger, dynamic clientele.
• Create a memorable and unique logo.
• Develop a consistent visual identity across all platforms.
• Enhance online presence through engaging visuals.

‍

Approach

‍

Discovery Phase

• Conducted a comprehensive brand audit.
• Held workshops with the client to understand their vision, values, and goals.
• Analyzed competitors to identify opportunities for differentiation.

‍

Brand Strategy

• Defined brand positioning and messaging.
• Created a brand story that aligns with Elevate Fitness's mission and values.
• Developed a vibrant color palette and modern typography.

‍

Logo Design

• Designed a sleek, energetic logo that encapsulates movement and strength.
• Ensured scalability for various applications, from digital to print.

‍

Visual Identity

• Created a cohesive visual language, including patterns, icons, and imagery.
• Developed brand guidelines to maintain consistency across all touchpoints.
• Designed marketing collateral, including business cards, flyers, and social media templates.

‍

Implementation

• Launched the new brand identity with a targeted marketing campaign.
• Updated the website and social media profiles with the new branding.
• Trained the client’s team on brand guidelines and application.

‍

Results

• Increased Engagement: Social media engagement grew by 40% within three months.
• New Memberships: Saw a 25% increase in new memberships post-rebrand.
• Brand Recognition: Positive feedback from existing clients and recognition in local media.

‍